Empire Metal Products Website

Web DesignUXContentPerformanceSEO

Overview

Keep it straight. Show the work, make contact easy, and put tools where field crews find them.

This build is simple and fast for a Phoenix fabrication shop. The home page leads with real projects, then routes into clear service pages (HVAC sheet metal, curbs and adapters, custom fab, delivery). A Resources hub centralizes order forms, submittals, and calculators so field crews can help themselves from a phone without calling the counter.

Content leans on proof, not polish - photos that show the work, concise service copy, and obvious ways to call or request a quote. Layout is mobile-first, readable in the sun, and keeps file sizes in check so pages load quick even on jobsite service.

Goal

Convert browsing into calls and quotes by reducing friction and surfacing proof-of-work.

Approach

Mobile-first pages, lean assets, clear CTAs, and a resources library that cuts phone time.

Real work first. Blue highlights mark actions. Everything else stays quiet.

At a Glance

Client

Empire Metal Products

Role

Design · UX · Copy · Build

Stack

HTML/CSS/JS (vanilla) · JSON-LD · Formspree

Launched

2024

Focus

Speed · Clarity · Self-serve resources

URL

empiremetalproducts.com ↗

My Take

Shops don’t need filler. Lead with proof of work, make next steps obvious, and keep the tools easy to find. The result is fast, honest, and built to be used every day.

Real-work galleries on the homepage build trust quickly.
Resources hub trims back-and-forth at the counter.
Mobile-first layout reads clean on jobsite screens.

What I’d Do Next

Publish a short monthly blog post - a job recap, shop tip, or tool highlight - to keep the site fresh and useful.
Keep adding new content: mini case studies on each service page (3 photos + 3 bullets) and updated project galleries.
Light CMS so galleries and updates can be posted without touching code.
Quote intake form that exports tidy PDFs for the shop floor.
Track top searches and pages, then improve what crews use most.

Highlights

Resources Hub

Order forms and submittals in one place
Gauge, pipe, cut list, and panel layout tools
Saved phone time at the counter

Field-First UX

Big tap targets and clear CTAs
Phone and email pinned in the contact bar
Pages read clean on jobsite screens

Need something like this?

Let’s build a clean, fast site that actually gets used.

I design for the field: clear paths to action, real-work proof, and tools your team will actually use. If you’re a shop, contractor, or small manufacturer, I can help.

See the live site ↗ Start a project

Contact

Let's see what we can do for each other. Send me a message and I'll get back to you right away.